October 16, 2023 - In recognition of her outstanding contributions to the fields of marketing, team leadership, and community service, Elena Steinmetz, Director of Marketing at Flat Branch Home Loans, has been honored as one of the Top 50 Women Leaders of Missouri for 2023.
Elena Steinmetz is a marketing visionary, known for her innovation in marketing in the Midwest. With nearly a decade of experience in executing successful marketing campaigns for renowned businesses, including Bayer, Mercy Hospital, and Maryville University, Elena has consistently demonstrated her prowess in creative problem-solving. She has a distinguished record of working closely with executive leadership teams to devise cutting-edge solutions for business and sales needs.
In her role as Director of Marketing at Flat Branch Home Loans, the #1 Overall Lender in Missouri and the #5 USDA Lender in the nation, Elena Steinmetz has not only set high industry standards but also revolutionized team building and leadership. Leveraging her educational background, she has employed empathy-based psychology to achieve remarkable results in retention and recruitment. Under her guidance, a team with a nearly 95% turnover rate has experienced full retention for over a year without increasing the administrative budget. Elena has also retained her previous teams for numerous consecutive years and is instrumental in the direct recruitment of new employees at Flat Branch.
Elena's dedication to the advancement of MARTECH and her tireless efforts to create authentic connections between consumers and businesses have set her apart in the industry. She collaborates closely with technology and compliance leaders in the financial sector to drive innovation.
“As Flat Branch’s Director of Marketing, Elena Steinmetz has built our marketing division to one of the top in the Midwest. She’s key in leading our brand direction and contributes to our growth by supporting our sales teams. She’s one of the best and I know she will continue to help Flat Branch lead the industry with cutting-edge marketing while also providing support to our sales teams that is second to none,” says Karen Kreutziger, CEO of Flat Branch Home Loans.
The Top 50 Women Leaders of Missouri for 2023 recognition is a testament to Elena Steinmetz's remarkable career and her unwavering commitment to making a positive impact on the industry and society at large.
See the full press release here.
